68 Best Prime Day Fitness Deals 2023: Bowflex, Nike, Apple

Day two of Prime Day is here and there are still plenty of deals to shop. In fact, you can find fitness equipment, activity trackers, running shoes, and more on sale at Amazon right now. Whether you’re setting up a home gym or looking for a supportive new sports bra, you should be able to tick some fitness gear off your shopping list during the big two-day sale.

If this is the first year you’re participating in the popular sales event, your first step is to become an Amazon Prime member ($139/year). This will give you free delivery on most orders, exclusive promos, and, perhaps most importantly, sales on Prime Day. It’s worth noting that Amazon offers a free 30-day trial for membership, so you can test out Prime with lower stakes. Now let’s take a look at the best Prime Day fitness deals you can snag today, plus some excellent options from retailers running competing sales this week, like Target.

Jump to:

• Fitness Tech Deals
• Weight Training Deals
• Cardio Equipment Deals
• Activewear Deals
• Sneaker Deals
• Recovery Deals

The best Amazon Prime Day fitness deals we’ve found so far

We’ve seen some serious markdowns on pricier items like Garmin fitness trackers, Schwinn treadmills, and AirPods. There are also great deals on home workout essentials like dumbbells and kettlebells. If you’re short on time and just want to shop the very best deals at the moment, here are our Prime Day fitness highlights:

1. Apple AirPods Pro: originally $249; now $199
2. Portzon Anti-roll Neoprene Dumbbells Set: originally $55; now $40
3. Bowflex SelectTech 840 Kettlebell: originally $199; $119
4. New Balance NB Power X Bra: originally $60; now $30
5. Marcy Cardio Mini Cycle: originally $100; now $51

A good smartwatch can help you track key activity metrics like your heart rate, GPS-backed pacing, and even your sleep quality. The options here from Apple, Fitbit, Samsung and Garmin check those boxes, provide you with exercise recommendations, and feature easy-to-use touchscreens. 

Headphones Deals

If you need to replace or upgrade your workout earbuds, there are the sweat- and water-resistant options from Apple, JBL, Beats, and more.

Read more: Best Workout Headphones

Adjustable weights are a great space-spacing option for anyone looking to lift at home. Bowflex and Balancefrom make some high-quality strength training equipment (the SelectTech Kettlebell even won a 2022 SELF Home Fitness Award). For those who love simplicity, you can’t go wrong with classic hand weights, especially when they’re anti-slip and available in fun colors.

Read more: Best Adjustable Dumbbells

Amazon has a wide range of treadmills ready to shop and ship to you, from smart models to low-profile walking treads—and if you’re short on space, there are also folding treadmills that can easily stow away when not in use.

Read more: Best Treadmills; Best Treadmills on Amazon

Exercise Bike Deals

From high-quality Peloton dupes to the real thing, exercise bikes for every pedaler are on sale for Prime Day.

Cardio Machine Deals

Whether you prefer a rower, under-desk exerciser, or elliptical for your cardio workouts, you can find a new machine at an impressive discount on Amazon right now.

Read more: Best Cardio Machine

Activewear Deals

If you’re looking for a new go-to gym ensemble, you’re in luck: Some of the best Prime Day clothing deals we’ve spotted so far are in the activewear category, with major markdowns on top brands like Adidas, Brooks, and New Balance.

Read more: Best Exercise Skirt; Best Joggers

Sport Bra Deals

Read more: Best Exercise Skirt

Legging Deals

Read more: Best Amazon Leggings; Best Workout Leggings

This might be the reminder you need to replace your old, worn out workout shoes: Under Armour, Saucony, Asics, New Balance, Adidas and Reebok sneaks are all on sale right now, and they come in some seriously cute colors.

Read more: Best Workout Sneakers

Make your rest days as restorative as possible with a new massage gun, cushy yoga mat, or foam roller. And, after your workouts, refuel with this expert-recommended protein powder and rehydrate with a handy water bottle.

Read more: Best Massage Guns; Best Foam Rollers

Water bottle deals

Read more: Best Water Bottles

Yoga deals

Read more: Best Yoga Mats; Best Yoga Accessories

Related:

• 19 Best Shoes for Plantar Fasciitis, According to Experts
• The Best Amazon Shoe Sales for Prime Day 2023
• The Best Amazon Prime Day Wellness Deals 2023